Who is primarily responsible for placing the Buyers Guide on vehicles?

The correct response highlights the role of the dealer in the sales process, specifically regarding the Buyers Guide. The Dealers Guide is a crucial document that provides potential buyers with essential information concerning the vehicle's warranty or lack thereof, its condition, and any known defects. It is a requirement that this guide is displayed prominently on the vehicle during the sales process.

As the entity that directly interacts with customers, the dealer ensures that all necessary legal requirements are met when selling a vehicle. By placing the Buyers Guide on the vehicle, the dealer fulfills their obligation to inform buyers transparently about the vehicle they are considering, thereby promoting informed purchasing decisions.

The other options, while involved in the process of vehicle sales or services, do not have the responsibility to physically place the Buyers Guide on the vehicle. The vehicle manufacturer does not handle the sales transaction directly, the customer is not responsible for providing the Buyers Guide, and the auction house primarily facilitates the sale rather than being responsible for disclosure documents in a dealership context. This delineation makes the dealer the primary party responsible for ensuring that the Buyers Guide is properly placed on vehicles for potential buyers to review.