Who must accompany a customer during a vehicle demonstration from a dealer's inventory?

During a vehicle demonstration from a dealer's inventory, it is essential for the salesperson to accompany the customer. This practice serves multiple purposes: it ensures that the customer receives a comprehensive introduction to the vehicle’s features and capabilities, helps build rapport and trust between the customer and the dealership, and provides an opportunity for the salesperson to address any questions or concerns the customer may have in real-time.

The salesperson is trained to highlight the vehicle’s selling points, answer technical questions, and guide the customer through the driving experience safely. Their presence is critical in making the demonstration informative and effective, ensuring that the customer is engaged and receives the full benefit of the demonstration. This approach also enhances the chances of closing a sale, as personal interaction can positively influence the customer’s buying decision.

In contrast, the involvement of the dealer's manager, a family member, or a third-party driver would not provide the same level of specialized knowledge and customer service that the salesperson offers. Thus, having the salesperson accompany the customer is a standard practice in the automotive sales industry.